
If your SEO and Paid Media aren’t working together, you’re losing out
Are your SEO and Paid Media working in harmony? Integrating both channels optimises visibility, reduces wasted spend, and drives international success.
Oban International can help. We’re a digital marketing agency whose sole focus is international growth. Since 2002, we have helped numerous businesses grow internationally using the latest digital marketing techniques.
We’re the right agency for you if:
Our award-winning team of digital marketing experts are based in Brighton. They work with our unique network of LIMES (Local In-Market Experts) – over 450 people in over 80 countries – to help our clients expand around the world. By identifying the biggest opportunities for global expansion – and crucially, ensuring you avoid costly mistakes – we can help you achieve international success.
Since 2002, Oban has helped numerous businesses – from challenger brands to category leaders – grow internationally using digital marketing techniques.
We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.
We have worked with Jo Malone London since 2015, through their sale to Estee Lauder Group and ever since. We provide ongoing technical SEO services and SEO migration consultancy across 21 markets, plus SEO training for their broader team.
We have worked with the BBC World Service since 2015 and have won several awards for our work, most recently in India. We provide above the line planning and buying across a range of markets in Africa, the Middle East and Asia, including Egypt, Nigeria, Ethiopia, Kenya, Senegal, India and more.  We run a diverse range of campaigns using multiple formats, from wrapped buses in Nigeria to TV advertising in Egypt and radio advertising in India.
Global software company Unit 4 partners with Oban. We support them with SEO, including managing the consolidation of their multiple sites to one main domain.
We started working with Big Bus Tours in 2015. We promote tours in over 20 cities to travellers from over 150 countries. We meet ambitious growth targets year after year, delivered within strict cost parameters, providing impressive and sustainable growth. Google have used our work as a worldwide case study. We have won awards including Travolution's prestigious Best paid Media Campaign and Digital Marketing Campaign of the Year. Since the pandemic, we have bounced back to our best ever set of results, winning an E-commerce Cross-border award. The judges said 'It’s a master class in paid media resilience and adapting to changed circumstances and demonstrates how a three-pronged paid media strategy delivered stunning results, far exceeding the last year before the pandemic. For marketers looking to understand the optimal blend of manual and Smart Bidding, this entry provides key insights – as well as proving the value of a granular campaign structure, bespoke user journeys for different audiences, multi-lingual opportunities, and continually iterating campaigns to deliver sustainable competitive advantage.'Â
We provide Paid Media, SEO and Content for AXA Global Healthcare working with consumers across 140 markets. We have won several awards for our work including Best Use of Search and Most Effective Marketing Campaign. We have worked with AXA since 2014.
We have been working with Conair for three years providing a mix of Paid Media support and Above the Line activity across European markets for their portfolio of brands which include BaByliss. Navigating a complex retail landscape with multiple resellers, we help drive brand awareness in an increasingly cluttered and competitive market.
YMCA Downslink is Oban's chosen charity, supporting young vulnerable people and preventing homelessness. We provide strategic advice and digital marketing support to help them recruit supporters and achieve their fundraising goals.
We provide SEO, Content, Shopping and Paid Media services for Evergreen across their range of gardening websites to deliver and convert sales.
We build demand and enhance lead quality for ILG (International Logistics Group) through a mix of Paid Search and social advertising campaigns, along with SEO and content support to optimise website performance and attract high quality inbound leads.
CIPD, the Chartered Institute of Personnel and Development, is an association for HR professionals. Our brief is to build their digital strategy, elevate brand awareness and achieve growth targets.
Oban works with Burberry on a range of SEO services in Asia, ensuring high quality visibility in core markets.
The Oban team are quick to find solutions to problems and always implement them in good time. They are also efficient communicators.
The level of audience insight is first class and the rationale for media selection is always very clear.
Oban provide very well organised campaigns and well thought through detailed media plans. They are great at spotting opportunities for further visibility and reach.
The Oban team continues to be approachable, responsive and collaborative across a variety of briefs and projects.
Very quick to respond. I appreciate how you always look for savings and reinvestments and added value for us.
You’ve been instrumental in the growth of our retail business, you’ve enriched the team and you’ve helped enhance the reputation of marketing within our business.  And you’re extremely good fun to spend time with, too.
This is an incredibly fast-moving business and Oban International has done a great job in maintaining a long term focus on our strategy while responding promptly to day to day opportunities, resulting in substantial and sustained business growth.
Oban are absolutely fantastic, extremely knowledgeable with a superb team and a commitment to providing excellent service. I would definitely recommend them.
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